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In email marketing, Marketing

Bezos vs. Bullet Points: “battle of this century?”

The wisdom of Jeff Bezos, Amazon founder and CEO, I have blogged about on my website and elsewhere before. In my opinion, he is one of the top two business change makers of the 21st century so far. (You choose the other at your leisure.) The last time was about how I agreed with him […]

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In Marketing

How to Sell Clients An Idea They Gave You.

Together with your clients and prospects, build an “Idea Machine”. If anything should  ever become real “Added Value” your marketing activities produce for those you want to do business with, the “I-M” is it. Your client has a problem you know your goods or services can help solve. He may not have clearly identified it […]

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In Marketing

To paraphrase JFK: “Ask not how to get more sales. Ask how to attract more buyers”.

The difference is not subtle. It’s attitudinal. Big time. B2B selling is more complex than ever. Adaptability is key to mastering that complexity. Adapting attitudes toward the changing roles and responsibilities of buyer and seller are huge. Changing buyer expectations present particularly new challenges for sales teams every day. To be competitive and hit revenue […]

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In Marketing

How Do You Know You’ve Made The RIGHT Change?

How cliche is the “inevitability” of change? Is “chaos” an inevitable part of it? Certainly status quo is in disrepute. Change is happening everywhere. And yes, chaos comes with it for a while. Get over it. So what IS “The RIGHT Change” assuming there is a “right” and “wrong”? Depends. As usual. Change is hard. […]

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In Marketing

Winning Marketing Campaigns Depend On Killer Copy Writing.

No matter what media a marketer uses, the message must be right. How do you know when it’s right? When it works. How do you know when it works? Oh, you’ll know. You’ll know. Something you want to happen, happens. It may be tempting to depend on a fancy shmanzy look, “cool” graphics, catchy SFX, quick […]

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